GE Chloe
Address:
Building E, Room 202G, HIT Campus of Shenzhen University Town, Xili, Shenzhen, China (518055)
Email:
jiaoge@hit.edu.cn
Phone:
0755-26637991
0755-26033494(Fax)
PERSONAL PROFILE
 
Jiaoju “Chloe” Ge,is associate professor at HITSGS,currenly awarded with "Overseas High-Caliber Personnel in Shenzhen". She is a Master student Advisor, the Project Evaluation Expert for Economy, Trade and Information Commission of Shenzhen Municipality, and for Science and Technology Innovations Commission of Shenzhen Municipality. She is also the member for the American Marketing Association, Shenzhen Soft Science Research Association, Shenzhen Special Economic Zone Research Association, and Statistical society for foreign economic relations and trade of Shenzhen. Her research area falls into Marketing and Policy, specially focused on Marketing and public/industry policy, consumer preference, branding and online marketing, and marketing-finance interface research by using econometrics and quantitative research methods.

She holds a PhD degree from University of Florida in Economics, and finished her Post-Doc research for the area in marketing. She is PI for projects from National Science Foundation of China, the Scientific Research Foundation for the Returned Overseas Chinese Scholars of State Education Ministry, Shenzhen Soft Science Fund, and other government departments and industries. She has published articles in SCI, SSCI, EI, and CSSCI indexed journals, such as water policy, consumer economics, China Business, Inquiry into Economic Issues, and so on. She has been honored as first place teaching award from HITSGS, second place teaching award from Harbin Institute of Technology, and “The outstanding Individual” in Harbin Institute of Technology.
RESEARCH INTEREST
 
Marketing and Economic Policy, especially focused on:
(1) Using econometrics for environmental and energy industry Policy and public policy analysis from Marketing perspectives;
(2) Marketing research of Consumer Preferences by using econometrics and quantitative modeling methods;
(3) Marketing research of Marketing-finance interface especially focused on how marketing affect firms’ financial performance and decisions;
(4) Brand and Online Marketing theory, methods and empirical research using big data.
EDUCATION  
2006-2009
Ph. D. University of Florida, USA
2004-2006
M.Sc. University of Florida, USA
1995-1999
B.A. Sichuan University, China
RESEARCH & WORK EXPERIENCE  
2014.8-
Associate Professor, Harbin Institute of Technology Shenzhen Graduate School, China
2010.5- 2014.7
Assistant Professor, Harbin Institute of Technology Shenzhen Graduate School, China
2010.1-4
Post-Doc Associate, University of Florida, USA
2008.1-5
Lecturer, University of Florida, USA
2004-2009
Research Assistant, University of Floria
1999-2002
Marketing Product Manager, LG Electronics China Co. Ltd.
PROFESSIONAL QUALIFICATION & ACADEMIC SERVICE
 
2013-
Member of Statistical society for foreign economic relations
and trade of Shenzhen, China
2013-
Project Evaluation Expert for Economy, Trade and
Information Commission of Shenzhen Municipality, China
2013-
Project Evaluation Expert for Science and Technology
Innovations Commission of Shenzhen Municipality, China
2012-
Member of the council of Shenzhen Soft Science Research
Association, China
2011-
Member of Shenzhen Special Economic Zone Research
Association, China
2011-
Member of American Marketing Association, USA
RESEARCH PROJECTS
2015
Project sponsored by Shenzhen Peacock Program: The machenism between Brand Equity and corporate performance or ranking based on big data. (Grant No. KQCX2015032715503970) PI
2015
Project Sponsored by Shenzhen government developement research center: Consumption economy under new economy conditions. PI
2015
Project Sponsored by Luohu policy research center: Tax rebate in Luohu. PI
2015
Project Sponsored by Shenzhen: Economic cost and benefit analysis for gabage Waste categorization management. PI
2014
Project Sponsored by Harbin Institute of Technology Educational Innovation Fund: Marketing teaching methods from student perspectives under big data. PI
2014
Project Sponsored by National Science Foundation of China: Consumer Choice Model under Interaction effect of Preference Uncertainty: Theory and Empirical Analysis (71402039). PI
2013
Project Sponsored by the Scientific Research Foundation for the Returned Overseas Chinese Scholars, State Education Ministry: Public Companies' financing decision Analysis based on heterogeneous beliefs------From Marketing-Finance Point of view. PI
2013
Project Sponsored by Shenzhen Soft Science Fund: Strategic analysis of Shenzhen to be a food-security city(Grant No. RKX20130419101039183). PI
2012
Project Sponsored by Harbin Institute of Technology Educational Innovation Fund: "Marketing Management" Course Construction. PI
2012
Project Sponsored by Economy, Trade and Information Commission of Shenzhen Municipality: The Feasibility Analysis of Adopting Duty Environmental Benefit Model Analysis and Evaluation for Landfill Gas Pollution (Grant No. JCYJ20120614150649514). PI
2012
Basic Research Foundation from Science and Technology Innovations Commission of Shenzhen Municipality: Duty Free policy analysis for Shenzhen. PI
2011
Project Sponsored by Shenzhen Soft Science Fund: Strategic analysis of Building Shenzhen into an International Consumption City (Grant No. RKX201102220004A). PI
RESEARCH ACHIEVEMENT & AWARDS
2014
Overseas High-Caliber Personnel (Level C) in Shenzhen
2013
" San Yu Ren" Best teacher award, Harbin Istitute of Technology
2013
Second Place "Teaching Award", Harbin Istitute of Technology
2011
"Outstanding Teacher Award", from Harbin Institute of Technology, China
2011
"Teaching Award" First Place, from 2011 Fall HITSGS Teaching Demonstration Activities, China
2004-2009
Research Assistant Scholarships, from University of Florida, USA
2000
Only "Super A" Employee award, from LG Electronics China Co. Ltd. Chengdu Branch Office, China
PATENT
   
PAPER & BOOK PUBLICATIONS
Books and Book chapters:

1. Jiaoju Ge*, Jie Zhao, Shoaib Nisar. (2015). New Consumers’ Perspective in Insuring Earthquakes. Diversity of Managerial Perspectives from inside China. Springer. 10.1007/978-981-287-555-6_7 (Book Chapter)

2. Jiaoju Ge*,Allen Wysocki, and Lisa House. (2010) Simulation Modeling and Benefit-Cost Analysis for Technology Adoption, LAP, Germany, ISBN: 978-3-8383-3635-0, 2010. (Book, 专著)


Journal Articles:

1.Jia Wang, Jiaoju Ge* (2016) “Alternative approaches to treat respondent uncertainty in contingent willingness to pay estimation: a theoretical and empirical analysis.” China Agricultural Economics Review. 8(3) 412-429

2.Xuqi Chen, Zhifeng Gao*, Lisa House, Jiaoju Ge, Chengfeng Zong, and Fred Gmitter (2016). “Opportunities for Western Food Products in China: The Case of Orange Juice Demand”. Agribusiness. 32(3):343-362.

3. Jiaoju Ge*, Alfonso Flores-Lagunes and Richard L. Kilmer. (2015) “An Analysis of Bargaining Power for Milk Cooperatives and Milk Processors in Florida.” Applied Economics. 47(48): 5159-5168.

4. Jia Wanga, Jiaoju Ge*, Qiang Lua and Hongyu Ning. (2014) “Key stakeholders' optimal strategy for upgrading water supply facilities in China”, Water Policy. 16(2014):785-804.

5. Xishuang Han, Xiaolong Xue, Jiaoju Ge,Hengqin Wu and Chang Su. (2014) “Measuring the Productivity of Energy Consumption of Major Industries in China: A DEA-Based Method”, Mathematical Problems in Engineering. http://dx.doi.org/10.1155/2014/121804. 2014

6. Jia Wang, Jiaoju Ge*, Qiang Lu. (2013) "Stakeholder involvement in drinking water supply system: a case study of stakeholder analysis in China", Journal of Water Supply: Research and Technology. 62(8):507-514. 2013

7. Jun Ding, Qiang Lu and Jiaoju Ge* (2015). ” The Effect of Promotion Benefit Level on Patronage Intention in Limited-quantity Promotion: A Consumer Perceived Availability Perspective”. International Journal of u- and e- Service, Science and Technology. 8(12):349-358.

8. Jiancheng Du, Jiaoju Ge*, Jin Qiao. (2014) "Impact of renminbi exchange rate expectation on China’s foreign exchange reserves: an empirical analysis". International Journal of Sustainable Economy. doi:10.1504/IJSE.2014.065399.

9. Zuoli Li, Jiaoju Ge*, Guoqian Jin. (2016) “Off-line advertising strategy for mobile games based on consumer preferences” Market Modernization Magazine . 824(17):75-78. (In Chinese)

10. Jia Wang, Jiaoju Ge* (2015). A Literature Review on Respondent Uncertainty in Stated Preference Studies". Modern Marketing. 5(3):41-47. (In Chinese)

11. Xuemin Liu, Jiaoju Ge*, Li Li (2014). "Shopping Preference of mainland chinese and foreign tourists under uncertainty: A case study of Shenzhen". China Soft Science. 229-240. (In Chinese)

12. Xuemin Liu, Jiaoju Ge*, Zhizhong Dai (2013). "The feasibility analysis of adopting consumer tax-rebate policy in Shenzhen", China Business. 31:52-55. (In Chinese)

13. Xingliang Zhu, Jia Wang, Jiaoju Ge* (2013). "Empirical analysis of consumer credit scoring based on a probit model". Consumer Economics. 4,48-51, (In Chinese)

14.Jia Wang,Jiaoju Ge*,Jiancheng Du,Xingliang Zhu (2013). "Developing Strategy For Building Consumption Cities under Traveler's Perspectives". Inquiry into Economic Issues. 1,52-58. (In Chinese)

15. Jiaoju Ge, Qiyong Xu (2011). “Demand and Supply Structure Analysis of China's Renewable Electricity”, Energy Procedia, 5, 2257-2261 .

16. Jiaoju Ge, A.F. Wysocki, L. A. House, B. A. Welt, J. Emond, J. K. Brecht and C. N.Nunes.(2006) .“Simulation Modeling of an International Tomato Supply-Chain Distribution System: Analyzing the Impact of Food Quality Technology on All Supply-Chain Players.” Journal of Food Distribution Research. 37 (1).

17. A. A. Washington, R.L. Kilmer and Jiaoju Ge (2005).“The Derived Demand for Imported Cheese into Hong Kong.” International Agricultural Trade & Policy Center (IATPC) publications. Policy Brief Series. University of Florida.

18. A. P. Christou, R. L. Kilmer, J.A. Stearns, S.T. Feleke, & Jiaoju Ge (2005). “Derived Demand for Fresh Cheese Products Imported into Japan.” International Agricultural Trade & Policy Center (IATPC) publications. Policy Brief Series. University of Florida.

19. Qiyong Xu, Jiaoju Ge,Houqiang Li (2000). "Economic Perspective of Environmental Problems in Tourism”. Chongqing Environment Science. 22(5): 15-17. (In Chinese)
CONFERENCE PAPERS/TALKS
 
1. Jiaoju Ge* and Ke Liu. "The Mediation Effect of New Product Announcement on the relationship of Triple Heterogeneous Beliefs and Corporate Financing Decisions". The 2016 China Conference of the Chinese Economists Society, shenzhen, China, June, 2016.

2.Jiaoju Ge, Jie Zhao, and Shoib Nizar. "Willingness to pay for Earth quake insurance in China". 4th Global Chinese Management Studies Conference 2014, Singapore, Oct., 2014.

3. Jiancheng Du, Xishuang Han, Pingmei Shi, Jiaoju Ge*."Determines optimal capital structure for metro PPT projects to reduce financial risks: Theory and Empirical Analysis." 2013 international Conference on Management Science and Engineering. II, 2105-2111, 2013

4. Meng Jiang, Jiaoju Ge*, Zhifeng Gao. "Optimal Pricing of online group-buying:an Empirical analysis of food-away-from-home in China." 2013 Annul AAEA meeting in Washington, D.C. USA, 2013

5.Jia Wang, Jiaoju Ge*, Qiang Lu. “Game-theoretic models of improvement to water supply security in China”, Proceedings of the third international conference on system science, engineering design and manufacturing information, 2, 37-39, 2012

6.Jia Wang, Jiaoju Ge*, Qiang Lu. “A review of stakeholder analysis”, Proceedings of the third international conference on system science, engineering design and manufacturing information, 2, 40-43, 2012

7. Shi Pingmei,Ge Jiaoju*,Lu Qiang. “Financial Risk Analysis of Chinese Metro PPP Projects”, Proceedings of 2011 International Conference on Construction and Real Estate Management, 1, 458-462, 2011.

8. Yanjie Li, Jiaoju Ge*,Qiang Lu. "Urban Rail Pricing Analysis based on Ramsey Model." The 6th Management Annual Meeting. Chengdu. China, 2011.

9. Jiaoju Ge*, Lisa House, Zhifeng Gao. “Pricing Strategy of Orange Juice Product”, Proceeding of The Third Conference on Marketing and Strategy, 1, 1-4, 2010.

10. Jiaoju Ge*, Guirong Du, Lisa House. “Food Industry Pricing Strategy in Post-Financial Crisis.” The 5th Management Annual Meeting. Dalian. China, 2010.

11. Jiaoju Ge, Allen F. Wysocki, Lisa A. House, Bruce A. Welt. “Simulation Modeling of International Tomato Supply Chain Distribution System-Analyzing the Impact of Food Quality Technology on all Supply Chain players.” Food Distribution Research Society conference. Washington D.C. 2006

12. Jiaoju Ge, Allen F. Wysocki, Lisa A. House, Bruce A. Welt. “Cost-Benefit Analysis of New Shipping Technology Applied to International Tomato and Mango Supply Chains.” WERA-072. Las Vegas, NV, 2005

13. Jiaoju Ge, Allen F. Wysocki, Lisa A. House, Bruce A. Welt. (2004). “Cost Benefit Analysis of Technology Applied to International Tomato and Mango Supply Chains.” Institute of Agricultural and Food Science (IFAS) Symposium. Poster Session. University of Florida, 2004
TEACHING/SUPERVISING EXPERIENCE
Harbin Institute Of Technology, Courses Taught
For Full Time Graduate Students:
Econometrics (2011-now)
Marketing Research and Management (2011-now)
MacroEconomics (2010)

For full time undergraduate students:
Basic Econometrics (2016 spring-now)


For Part Time Graduate Students:
Engineering Economics (2012-now)
International Marketing (2010)
University of Florida, Courses Taught
University Wide Electives: Economics and You (2008)
Harbin Institute of Technology Shenzhen Graduate School, Students Supervised
As a advisor for more than 20 full time master students, more than 20 part time master students, and 4 Ph.D. students. Two master students graduated with best thesis award. One PhD studewnt graduated with National Goverment award.


Current employment status of past graduates:
University faculty members;
Consultants for internationalized consultant companies (Accenture, Nielsen);
Further Ph.D. study both in China (HITSZ) or in USA (University of Texas A&M);
National government owned, or private owned top companies (HuaWei,DIDI(Uber), SF-express, China Life, Yuexiu Group).


We welcome all students who are interested in marketing and economic policy to join our research group.
Updated:2018-10